“the general perception i have is that design can function in culture and has a social role that cannot be only about selling goods.”

— Milton Glaser —



designers know how to observe
problems and visualize the solutions.

but what does this mean for the designer's role in our complex and fast-changing world?
what responsibilities do designers have?
what challenges do they have to face now and in the future? and which working methods will be most successful?


this is what we want to find out on our "walz“ around the world.

during this period we will interview successful practitioners, leaders, entrepreneurs and theorists to explore the future role of the designer.


our objective?

a book chronicling our journey featuring the interviews, projects and trendsetting ideas of the people we have met, as well as our own work and experiences from the "walz“.